Types of SEO

There are many types of SEO(Search engine optimization but firstly you know what is SEO and the difference between SEO from SEM and PPC.

What is SEO?

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SEO stands for Search engine optimization. SEO (search engine optimization) is that way which is a technique to rank our sites or speed up our local or high-level businesses on different Search Engines like GOOGLE, BING, YAHOO, and others.

        

Difference between SEO from SEM and PPC?

SEO, SEM, and PPC are the types of marketing that do not lie in the types of SEO.

SEM and PPC are 2 other very common terms we will read about a lot here in the Search Engine world and hear about in the larger search engine marketing community.

Difference between SEO and SEM

SEO vs. SEM

SEM stands for search engine marketing or it is also very commonly called search marketing. 

Search engine marketing is a type of digital marketing. It is a term for the combination of Search Engine Optimization (SEO) and PAY PER CLICK (PPC) activities means that drive traffic via organic and paid searches on your sites.

Simply, search engine marketing is the process of gaining traffic and visibility from different search engines through both types of paid and unpaid ways…

So how is SEO different from SEM? Technically these are not different – Search Engine Optimization SEO is simply ½ of SEM:

  • Search Engine Optimization (SEO) = driving organic traffic from search engines. 
  • Search Engine Marketing (SEM)= driving organic and paid traffic from search engines. 

Now, this is where many things get a bit confusing. 

In the current situation, many people use Search Engine Marketing interchangeably with pay-per-click PPC. 

For example;

Search Engine Optimization is marketing, just like PPC is marketing.

Here’s this is the best way to learn about SEO and SEM:

Imagine Search Engine Marketing is a coin. Search Engine Optimization is one side of that coin. PPC is on the flip side. 

SEO vs. PPC

PPC stands for pay-per-click. This is a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.

For example;

Imagine Search Engine Marketing is a coin. Search Engine Optimization is one side of that coin. PPC is on the flip side these are two sides of the same coin – SEO is the unpaid side, and PPC is the paid side. 

Types of SEO;

There are many types of SEO but we discussed the main 7 types which are as follows;

1. ON-PAGE SEO:

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On-page SEO(SEARCH ENGINE OPTIMIZATION) (also called on-site SEO) is the process of optimizing websites and their content on websites for both search engines and users. It can help to easily rank pages higher on Google and other search engines and drive more organic traffic to your site. 

Some common types of tasks involved in on-page SEO like optimizing for search intent, title tags, internal links, and URLs. This is a difficult type for all types of SEO.

Speeding up your websites

Speeding up your websites also lies in types of SEO. In a modern world where everything is fast and everyone is in a hurry there a slow-loading website will not stay alive. In the modern world, a slow-loading website is one of the most frustrating things. When a page takes time to load, then the users will not be willing to wait; So the users will just move to another site, then increase your page bounce rate, effectively.

Websites can be boosted by cutting down on redirects, compressing images, and avoiding using custom fonts. With the help of fast websites, your page bounce rate should be improved and help to achieve your marketing targets.

Keywords Research

Keyword research is the foundation of SEO. Today, keyword research is not just related to SEO, but it has been linked with optimization for a very long time. Keyword research is an essential part of digital marketing since keywords should always act as a guide for any excellent digital marketing strategy at any stage.  Fortunately today for digital marketers, there are many keyword research tools available like Ahref, Moz, Keyword research, ubersuggest, keyword suffers, and many more.

2. OFF PAGE SEO

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Backlinks generated for your site are called off-page SEO. This is the easiest type of all types of SEO

There are many types of Backlinks which are as follow;

  1. Profile Submission 
  2. Web 2.0
  3. Social submission
  4. Media submissions
  5. Citation submissions
  6. Blog commenting

 

3. LOCAL SEO AND YOUTUBE SEO

Local SEO and YouTube SEO are two different types of SEO. These types of SEO are commonly used to grow local businesses and others are for YouTube channels;

Local SEO is a way to speed up small businesses or local shops. Local SEO is a search engine optimization (SEO) strategy that helps to grow or increase the visibility of our business in local search results on different search engines like GOOGLE. Any business that contains a physical location or provides services in different areas can benefit from local SEO. If anyone searches on Google for any important keywords about your business then the map with 3 listings appears underneath it, so in those conditions, local SEO can help you grow your business. Firstly, you know how Google works then to understand local SEO.

In YouTube videos, when your digital marketing strategy is involved then it only makes them optimize as well.  After all, YouTube videos almost always get much better ranks on Google compared to other platforms.  So optimize your YouTube videos by adding video titles, thumbnails, descriptions, and length, as they all contribute to making your content more visible on Google. YouTube SEO is much easier to compare to other platforms.

4. Guest Posting

These types of SEO are like guest posting. Some people commonly say the SEO technique of guest posting is dead, but they are completely wrong. Guest posting is a main potent tool of digital marketers in their techniques. When you post on other websites, then your content or your brand presents in front of a new audience. On the other hand, accepting guest posts will allow you to benefit from the traffic that the followers of guest posters will bring when they check out the content their favorite blogger published on your website. If they like your content then they become regular visitors to your site.

Related to: 9 Best Secret Websites to Make Money in 2024

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